One thing I’ve learned in my many years of attending conferences is that I need to pace myself or I will run out of gas before the conference ends. Unfortunately, this time I didn’t do so well.
Since I went out Friday night for the reception at Uptown Pups and then had dinner with some blogger buddies, I slept in the following morning.
Okay – maybe it wasn’t planned that way. Maybe I woke up, looked at the clock and fell back asleep. But I thought the extra hour of sleep would help get me through the day.
The first session I attended was “Who’s That Doggy in the Window?” presented by Jaime Williams of Beaker and Flask Creative. Jaime discussed the importance of an overall brand experience, understanding what your brand represents, and how to maintain a consistence brand personality. She also presented examples of good and not-so-good online brands.
The next session was “Social Petworking Part 2: Speed Pitching”. This session gave attendees the opportunity to meet with sponsors and pitch their blog or other social media project. We each met with seven different sponsors using the speed dating format – spending six minutes with each sponsor before moving to the next table.
At the end of the Social Petworking session, I was exhausted. I am an introvert by nature. Introverts are people whose energy tends to expand through reflection and dwindle during interaction, as opposed to extroverts who gain energy by interacting with others. So after the speed dating session, I retreated to the quiet space of my room to write a blog post and regain my energy.
The last session that I attended was “Foursquare 411” presented by Chad Elkins of Engauge. Chad discussed how the attendees can use foursquare and other location-based services to help promote their brand.
The day ended with closing remarks and raffle prizes. There wasn't a flash mob like the previous day, but it was still a great ending to a great conference.
I thoroughly enjoyed my experience at Barkworld Expo. I learned a lot about social media and met lots of great pet lovers, and I hope to attend the conference again next year!
Image via Preston Phelps