Six Million Pets Adopted Through Iams Home 4 the Holidays

Via BusinessWire.com - Iams Home 4 the Holidays, one of the world’s largest pet adoption programs, is thrilled to announce that it has reached the significant milestone of placing its 6 millionth homeless pet in a forever home. The landmark adoption comes in the program’s 13th year as Iams again teams with founding partner Helen Woodward Animal Center, along with more than 3,500 animal organizations from across the globe to encourage pet adoption.

“We are incredibly proud of this achievement and are grateful to those families who have opened their hearts – and their homes – to an animal in need,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “Having reached our 6 millionth adoption, we recognize that there is still plenty of work to be done in our fight against pet homelessness, which is why we’re inspired to continue our work and this yearly program.”

This year’s campaign goal is to find homes for 1.5 million pets and donate 5 million meals to animals at participating adoption and rescue centers (through the Bags 4 Bowls campaign). So far, for the 2012 campaign, more than 520,000 pets have been adopted, including 270,159 dogs and 241,640 cats.

Through January 3, consumers can get involved by:

• Visiting the Iams Facebook page (www.facebook.com/iams) to search for adoptable pets. 
• Becoming a fan of the Iams Facebook page (www.facebook.com/iams) and creating a custom adoption announcement or holiday card to share with family and friends. For each card created and shared, Iams will donate a meal to pets in need. 
• Purchasing specially-marked packages of Iams dog or cat food during the duration of the campaign. For every specially-marked package sold, Iams will donate one bowl of food to a participating Iams Home 4 the Holidays animal organization. 

“We are thrilled to celebrate our 6 millionth pet adoption,” said Michel Brousset, Iams Marketing Director. “While we’re working towards our goal of placing even more animals into loving homes this holiday season, we recognize that not everyone is in the position to adopt a pet and we encourage those animal lovers to lend a hand through our Bags 4 Bowls program. Together, we can help millions of animals in need.”

To learn more about how to get involved in Iams Home 4 the Holidays and the Bags 4 Bowls program, including details about pets available for adoption, fun ways to donate meals and quick access to informative content and tips, visit www.facebook.com/iams.