Tuesday, February 7, 2012

Like Bud Light and Help Rescue Dogs

Via MNN.com - Budweiser took the unusual opportunity during a Super Bowl ad for Bud Light beer to not only promote its brand but also to raise awareness for the plight of shelter dogs.

The beermaker created an amusing one-minute spot featuring a rescue dog named "Weego" who races off to get beers for anyone who says "Here, Weego." At the end of the montage of hijinks, Weego is seen pushing a cooler of beer that has the words "help rescue dogs" and a link to Bud Light's Facebook page.

Jump there and you'll find a campaign by Bud Light where the company will donate $1 (up to $250,000) to Tony La Russa’s Animal Rescue Foundation for every new "Like" their Facebook page receives.

“Weego’s shelter and owner played a critical role in his story,” Bud Light’s Facebook page reads. “In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.”


  1. Can you please present more data on this subject? I'm clearly looking for more details about this. By the way, your blog is great. Cheers.

  2. How cute is Weego. Glad to here such a big corporation is dedicating time and part of a commercial to dog who need a home. Hopefully it would encourage more people to adopt responsible.