MNN.com - Budweiser took the unusual opportunity during a Super Bowl ad for Bud Light beer to not only promote its brand but also to raise awareness for the plight of shelter dogs.
The beermaker created an amusing one-minute spot featuring a rescue dog named "Weego" who races off to get beers for anyone who says "Here, Weego." At the end of the montage of hijinks, Weego is seen pushing a cooler of beer that has the words "help rescue dogs" and a link to Bud Light's Facebook page.
Jump there and you'll find a campaign by Bud Light where the company will donate $1 (up to $250,000) to Tony La Russa’s Animal Rescue Foundation for every new "Like" their Facebook page receives.
“Weego’s shelter and owner played a critical role in his story,” Bud Light’s Facebook page reads. “In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.”