Tuesday, January 15, 2013

January 15: Blog the Change Day

BTC4animals.com is a website dedicated to sharing one cause per week and providing information on how individuals can help. By banding together like-minded folks with a strong, collective voice, the goal of BTC4animals is to ignite and accelerate the change we can make as individuals at a pace that doesn't overwhelm.

The “Be the Change” movement originated at the very first BlogPaws conference in April 2010 and inspired bloggers Kim Clune and Amy Burkert to found BTC4animals. Amy and Kim decided that the best way to “Be the Change” was to build a website for people passionate about animal causes. The premise was simple. If you can commit just a few minutes a week, you can “Be the Change!”

In addition to posting a Cause of the Week, they also instituted Blog the Change Days, which are held on the 15th of January, April, July and October. Blog the Change Day provides bloggers with an opportunity to write about a cause near and dear to their heart, inspire the involvement of their readership, and share their vision with the BTC community. The event positively impacts animals and advocates at a local level, one-on-one.

BTC4animals.com went live on June 28, 2010; and the first Blog the Change Day occurred on July 15 with 75 bloggers participating in the event. Since then Blog the Change Day has become a regular event with over 50 bloggers coming together on a quarterly basis to read, write and share their personal causes.

As BTC4animals grew, Kim and Amy reached out to fellow pet bloggers to contribute in various ways. The members of Team BTC have included A.J. Postiglione, Kim Thomas, Kristine Tonks, Peggy Frezon, Mary Haight, Maggie Marton, Mel Freer, Shauna Stewart, and me. Over time, various BTC members have moved to less active roles, but they will always be a part of our BTC family.

In early January 2013, Kim Clune approached me about stepping into a leadership role. In 2012, she co-founded Dog House Adoptions, a rescue that serves the dogs and people of Rensselaer County, NY. Working as communications director and web designer, as well as helping to rescue and rehabilitate stray dogs, was much more than a 9-to-5 commitment and she needed someone who was willing to take on the ongoing maintenance of BTC4animals.com and continue to grow the BTC community.

I told her I would be willing to take on that role if my BTC teammates, Kim Thomas and Peggy Frezon, would assist me. Luckily for me, they were more than willing to take on the challenge! My fellow BTC team members supported the decision, and the transition (so far) has been surprisingly easy.

But BTC4animals.com cannot continue to grow without constantly bringing in “new blood” – people who are willing to give a bit of their time to find new causes, write blog posts, and share them on various social media channels. If you have a talent you’d like to share, please contact us at admin@btc4animals.com. We’d love to have you!


  1. Thank you for taking on the position and working so hard to keep it all running. I am so excited to see where it's all going to go in the next year and believe BTC is set up to make an even larger impact than ever!

  2. BTC is a great and worthy cause, thank you for stepping up. :-)

  3. Hi Bunny! Be the Change does great work. I hope to do more with it this year!

    Christie from lifewithbeagle.com

  4. Congratulations on your new position, and thank you for taking it over! Wishing you boatloads of success and a ton of fun!

  5. Wow, many many thanks for stepping into that role. We're glad to hear that it's been an easy transition so far. We enjoy doing our small part by participating quarterly in the blog blast!

  6. I hope lots of people who read this will join in and help BtC4A. It's such a great group! I'm looking forward to working with you even more this year!
    Team BtC4A

  7. Congratulations on your new position and thank you for all your hard work! We're new to BTC and are excited to be apart of such a wonderful cause! :)

    -Grizzlebees and Dillinger-

  8. Hi Bunny! Hi Miss Vicki! I am so glad you, Peggy and Kim have decided to work together to keep Team BTC moving forward. Thank you for all your hard work already.

  9. Concats, Ms. Be the Change! You forgot to remind me and I almost put up a different blog. Once again, we had to scurry to find something. MOL! I love to see TW scurrying.

  10. So glad you agreed to take on a leadership role! Congratulations and thank you!

  11. I have always admired all of the good that Be The Change for Animals/Blog The Change has brought to the world of animals and I think the work that all of you do is incredible! Congratulations on your leadership position, it is well deserved!

  12. Here's to another great year of Be the Change for Animals! :)

  13. What exciting news! Thanks to all of you for all of the wonderful work that you do!

  14. Vicki, you and the team have my greatest confidence! And I, too, encourage new people to offer their writing and social media skills.

    Ours is a smart, friendly, open and passionate group rooted in taking on small tasks so that addressing a greater good isn't a draining process. If one person joined and wrote one post per month, or somebody took on management of the Twitter account 3 times a week, these tasks become part of a much greater reach, spreading the word of animal welfare and environmental issues that ultimately help animals, human beings, and our ever-shrinking planet.

    Thanks for not only Blogging the Change but for truly BEING the Change!

    Kim Clune

  15. That is an incredible commitment and a cause that is near and dear to our fostering household. You have countless numbers supporting and cheering you on. And any time you need a little help feel free to drop me a line. With love and gratitude, the whole family here at www.poochieproject.com