Monday, February 11, 2013

Cats Own the Runway at New York Fashion Week

Via PR NewswirePurina ONE showed the world how to really work the runway, turning heads at this year's New York Fashion Week with cats on leashes during the 2013 Fall Collection Show by Tracy Reese, one of America's most celebrated designers, on February 10.

As part of the Purina ONE brand cat food's True Nature of Cats movement and the launch of Purina ONE SMARTBlend Healthy Metabolism wet and dry formulas, Purina ONE is challenging misconceptions about cats, beginning with the idea they can't be leash-trained .

"The True Nature of Cats movement is about letting our cats be who they were born to be by providing proper nutrition and enriching experiences," said Nida Bockert, Purina ONE spokesperson. "For example, leash training is a great way to incorporate activity into your cat's life and give them an enriched experience, and we showed that in a big way at Fashion Week."

Tracy Reese is the perfect partner for this unique event. "As a designer, I draw inspiration from everything around me, including cats," she said. "I loved the idea of incorporating cats into the runway show; cats have a lot of energy, which was the perfect complement to the models and my new line."

Through domestication, it can be harder for cats to live according to their true nature. So Purina ONE is examining how to awaken your cat's true nature and enrich their life at home every day. By studying African wildcats, believed to be the closest ancestor to the domestic cat, Purina ONE identified several ways to help your cat be who she was born to be, including the right activity and proper nutrition.

This was the inspiration behind the new Healthy Metabolism wet and dry formulas, which are specially formulated for the changing nutritional needs of spayed and neutered cats. Find out more about Healthy Metabolism wet and dry formulas and how to discover your cat's true nature at www.PurinaOne.com/TrueNatureofCats and on Facebook.com/TheTrueNatureofCatsbyPurinaONE.

With clients like First Lady Michelle Obama and partnerships with some of the biggest brands, Tracy Reese is a mainstay in America's fashion industry. Along with her flagship store in New York, you can find her lines at retailers including Bergdorf Goodman, Bloomingdale's and Nordstrom.

6 comments:

  1. Mario walks on a leash in our back yard. But, he only walks on his terms - where and when he wants. Hmmm, I think I'm to blame for not training him properly.

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    1. I tried to train KC and Boyzie - they were both fine until they got to the end of the leash, and then they flipped out! I think I should have tried training them when they were younger.

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  2. Isn't it great? I am a member of the Purina Cat Blogging Panel and we were sent that this morning and we posted it too. My Angel Bobo always loved walking on a leash but Cody hates it.

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    1. I've known other cats that were fine on a leash - my neighbor's cat Tigger and my sister's cat Clark, for example. But they were trained as kittens whereas I waiting until mine were adults before I tried it.

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  3. When they were pretty young, Fisher and Wart were leash trained. Fisher would only do well on the leash if she could be the leader. Like me, she preferred a more urban setting and once dragged me into the pottery shop that was below our apartment. The owners got a big kick out of it (they were also our friends and neighbors). We took Wart out to Garden of the Gods in Colorado Springs, to see how he would do one the leash. It was great, but when we got home, it was obvious Fisher worried about him the whole time. That was kind of the end of the leash idea.

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    1. Some cats are pretty adventurous in unfamiliar situations. I'm afraid mine would be too afraid and either hide or try to take off. Maybe I'm just an overprotective cat mom!

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