FURminator uses humor to promote National Hairball Awareness Day

 Image via www.facebook.com/FURminator

Via PRNewswire - Because April 26 is National Hairball Awareness Day, FURminator, hipster cats with "staches" and humans—imitating their cats hacking up hairballs—are helping 90 million felines and their owners deal with a serious problem in a humorous way.

Cats with mustaches are proclaiming that nasty and dangerous hairballs don't have to be a part of a cat's lifetime routine. The "cool cats" are explaining that FURminator deShedding Tools, which are used and recommended by professional groomers and veterinarians, can reduce shedding and hairballs by up to 90 percent.

Veterinarian Shelby Neely explains that because cats groom themselves with their tongues, they naturally ingest hair in the process. Up to two-thirds of shed hair can be ingested as cats self-groom. These loose hairs can pack together in a cat's stomach and form a hairball. In most cases, the cat will need to vomit to force the hairball out, which is not good for the cat or household. If hairballs are not spit out, they may block the passage of food into the stomach or become impacted, requiring surgery to remove the blockage.

"Traditional hairball treatments (lubricants, diets, etc.) address the problem after the hair has already entered the cat's body. A FURminator deShedding Tool prevents the problem by preventing the hair from getting into the cat's body in the first place," says Dr. Neely. "FURminator stresses preventative care, and that is the true definition of good health!"

Don't let your cat suffer from hairballs. FURminator deShedding Tools, shampoos and hair-care products are sold at pet specialty stores and are also available online at www.FURminator.com.