In order to help remedy this reality, Royal Canin and Banfield Charitable Trust are teaming up to support pet owner retention programs nationwide through the "40,000 Pounds in 40 Days" Facebook challenge, launching today.
"Royal Canin and Banfield Charitable Trust share a true passion for contributing to the overall well being of pets and pet owners," says Keith Levy, president of Royal Canin USA, Inc. "Partnering with Banfield Charitable Trust to responsibly serve families in need ensures that cats and dogs can remain part of the family."
From June 17 to July 26, Royal Canin and Banfield Charitable Trust are asking pet advocates everywhere to help keep pets and their families together through the "40,000 Pounds in 40 Days" Facebook challenge.
For 40 consecutive days, Royal Canin will be sharing inspiring stories through Facebook posts of cats, dogs and their families who were the recipients of pet food assistance programs through Banfield Charitable Trust. For each "like" or "share" engagement on Royal Canin's or Banfield Charitable Trust's Facebook pages, Royal Canin will donate one pound of food, up to 40,000 pounds.
"We are honored to partner with Royal Canin on our summer pet food drive. With their generous support we are able to ensure thousands of hungry pets will receive nutritious meals," says Diane McGill, executive director and CEO of Banfield Charitable Trust. "Many grateful owners will sleep easier knowing their four-legged family members will thrive because of Royal Canin's generosity."
As part of the "40,000 Pounds in 40 Days" Facebook challenge and the ongoing partnership with Banfield Charitable Trust, two brand new food pantries will receive donations to help open their doors in the coming months.
- In Chicago, the North Park Friendship Center will make pet food available in their existing human food bank, supplied in part by donations from Royal Canin.
- In Kansas City, the Humane Society of Greater Kansas City will open a pet food pantry to make support available on a permanent basis.