Pitch Engine - This Sunday, July 21, the ASPCA will be celebrating national No Pet Store Puppies Day, the third year of the organization’s campaign to educate the public about the connection between pet stores and puppy mills.
In honor of this day, the ASPCA has launched a video called “Meet Molly” which features a young girl named Molly with her dog Joey explaining how puppy mills are cruel and why consumers should avoid pet stores that sell puppies. The goal of the video is to leverage the power of internet virality and educate millions about the link between pet stores and puppy mills.
The ASPCA commissioned a national study conducted by Lake Research Partners which found that 78 percent of consumers are unaware that most pet stores puppies come from puppy mills. In order to close this information gap and work towards ending the puppy mill industry, the ASPCA is encouraging the public to:
Share the “Meet Molly” video across their social networks, thus educating people that shopping in pet stores that sell puppies supports puppy mill cruelty.
Take the Pledge not to shop for anything –including pet food, toys, etc. – at pet stores or on websites that sell puppies.
Check out the newly launched consumer tool that allows consumers to see photos taken inside U.S. Department of Agriculture licensed commercial dog breeding facilities that sell puppies to pet stores around the country.
Join the ASPCA Puppy Mills Awareness Twitter chat with the hashtag #ASPCAchat, which will be taking place on Tuesday, July 23 from 1-2 pm EST.