It’s time to capture your cat’s funniest or most adventurous moment and enter “The Friskies” for your opportunity to win a $5,000 cash prize and a custom-made gold plated Friskies statuette, and take part in the live award show in New York City this fall.
Visit www.TheFriskies.com to learn more about how to enter now through July 15.
Renowned comedian and cat owner Michael Ian Black will host the award show on October 15 to award $25,000 in cash prizes to winners in four categories as well as the popular fan favorite from 12 finalists. Category winners will be determined by public vote, and the fan favorite will be chosen by public text vote on the day of the award show.
The show will be broadcast live on www.TheFriskies.com. Friskies also will award more than 250,000 cans of Friskies cat food to 20 cat charity organizations nationwide as part of the program.
“We're thrilled to bring ‘The Friskies’ back for another year. The contest celebrates the creativity and quirkiness of cats, and rewards those who showcase these unique qualities through the art form of cat videos,” said Shawn Brain, Friskies assistant brand manager.
“We're expecting thousands of entries this year. Cat video creators and viewers may participate by entering their videos in the contest, voting for and sharing their favorites, helping our 20 cat charity partners earn donations of Friskies cat food, and tuning in to see Michael Ian Black host an all-new award show live from New York City.”
The call for entries is open now through July 15. Cat video creators may upload videos up to two minutes in length at www.TheFriskies.com in one of four categories:
- Cat Comedy: Your cat(s) in a humorous situation
- Catventure: An indoor cat adventure
- Rescue Cat: Your cat(s) adopted from a rescue group or shelter enjoying life
- Pursuit of Food/Treat: Your cat(s) pursuing or engaging with their cat food or treats
All entries will be evaluated by an eclectic panel of judges with strong ties to popular cat culture. The 2013 “The Friskies” judging panel includes:
- Will Braden: Creator of “Henri le Chat Noir”
- Mick Szydlowski: 2012 “The Friskies” Grand Prize Winner for “Oskar’s First Toys”
- Abbie Moore: Executive Director, Adopt-a-Pet.com
For more information and complete contest rules, visit www.TheFriskies.com