Friday, August 16, 2013

Natural Balance donates to two Los Angeles pet rescues in need

Via PR Newswire - Natural Balance Pet Foods, Inc. of Pacoima, Calif. recently took part in Feed the Need, a generous donation program to help two Los Angeles area pet rescues.

For every "like" Natural Balance received on their Facebook page between May 31 and June 30, one pound of pet food was donated to either I.C.A.R.E. or Operation Blankets of Love.

By the end of the campaign, 17,920 pounds of food was donated to I.C.A.R.E. and 40,000 pounds was donated to Operation Blankets of Love, totaling 57,920 pounds of Natural Balance dog and cat food that helped thousands of pets in need.

I.C.A.R.E. (Into Canine Adoption, Rehabilitation and Education) is a non-profit, no-kill dog rescue. They save dogs at risk of being euthanized from shelters, as well as abandoned, abused and stray dogs. They are a 100% volunteer run and supported organization that cannot survive without the help of loving fosters, volunteers and benefactors. For more information, visit

I.C.A.R.E. received seven pallets of Natural Balance Organic Dry Dog Food and 140 bags of Natural Balance Limited Ingredient Diets Lamb and Brown Rice formula through Feed the Need, totaling $22,400 in donations.

Operation Blankets of Love is an award-winning non-profit public charity. They collect, transport and distribute recycled and new pet-related items to comfort stray, sick, neglected and abused homeless animals in shelters, rescue groups, sanctuaries and foster groups. They also partner with organizations to provide relief and comfort to animals that are displaced or endangered by catastrophe. For more information, visit

Operation Blankets of Love received seven pallets of Natural Balance Organic Dry Dog Food and 13 pallets of Natural Balance Indoor Ultra Rabbit & Salmon Meal Premium Formula cat food, totaling $37,500 in donations.

Feed the Need was an innovative campaign that raised awareness of animal welfare through social media and is just one of the many ways Natural Balance lives up to Dick Van Patten's motto of "Help me help animals", which is written on every bag of his food.

Natural Balance was founded by Dick Van Patten and Joey Herrick in 1989 on the philosophy of providing pets and their owners The Food For a Lifetime™. Natural Balance products do not include artificial flavors, colors or bleached ingredients, and are used and respected worldwide by top trainers, breeders and caring pet owners who want the best for their animals.

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