Tuesday, August 6, 2013

Purina ONE and GOOD team up to benefit shelters with photo challenge

Via PR Newswire - The key to helping shelter pets find homes isn't about pity - it's about changing perceptions. Purina ONE and GOOD have teamed up to launch the Purina Picturing Pets Challenge to highlight how pets inspire and change lives, making the world a better place one home at a time.

From now until August 14, proud pet owners can go to picturingpets.maker.good.is and share an inspiring story that celebrates the simple, everyday things that pets do to make our world a better place.

The winning entrant will receive the following: be featured on good.is; win a year's supply of Purina ONE; have a donation made on their behalf that will enable professional photographer Nanette Martin to conduct a pet photo shoot and photography training session at a shelter. In addition, the winner will choose one of four pet shelters to receive a $1,500 donation on their behalf.

"Every pet picture tells an important story, and every pet deserves the chance to tell their story and change someone's life. With the rising number of homeless pets worldwide, we are proud to partner with GOOD to celebrate the difference that shelter pets have made in people's lives and showcase their beauty," said Christina Schneider, assistant brand manager, Purina ONE.

The Purina Picturing Pets Maker Challenge aims to shift current and often misleading perceptions surrounding shelters that ultimately leave many pets homeless. This Challenge leverages the power of stories to make a difference in the lives of pets and their owners.

"As the proud owner of two dogs, I have enjoyed our partnership with Purina ONE," said Jay Ku, head of partnerships, GOOD. "And now we're going to direct a ton of attention on these shelter pets and hopefully drive adoptions. The more people who are connected to their community with pets, the better off we all are, and this partnership with Purina ONE is a great way to make this kind of progress."

To enter the Challenge, participants submit an inspiring story that celebrates the simple things pets do to make the world a better place. Submissions, accepted at picturingpets.maker.good.is through August 14, will be followed by a public voting period from September 3-17. The winner will then be announced around October 1.

In 2012, Purina ONE and GOOD began their partnership to create the GOOD Pets Hub to change perceptions around shelter pets. The editorial hub has since expanded to include personal stories, shelter appraisals, revolutionary ideas, infographics and community challenges called GOOD Maker challenges. For more information, visit http://www.good.is/pets.

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