Thursday, August 29, 2013

Purina ONE calls for DIY projects to help enrich the lives of cats

Via PRNewswire - How you feed your cat is just as important as what you feed your cat. Cats are designed to hunt for their food, and while domestic cats have it much easier they still benefit from the stimulation that comes from the hunt. Swapping a bowl for a puzzle feeder encourages your cat to work for her food, stimulating her mind and body and helping her live her true nature.

Purina ONE is calling on the cat community to create and share do-it-yourself (DIY) puzzle feeder projects to help enrich the feeding experiences of cats. Designs will be featured on Purina ONE's DIY Cat Projects Pinterest board and in the brand's booth at Maker Faire in New York on September 21 and 22, where Purina ONE will work to challenge common misconceptions and educate cat owners about their cats' true nature.

"The True Nature of Cats movement is about letting our cats be who they were born to be through proper nutrition and enriching experiences," says Nida Bockert, director of Purina ONE brand cat food. "The active pursuit of food is in a cat's true nature, and using a puzzle feeder is one great way to appeal to your cat's natural desire for physical and mental stimulation."

Purina ONE is calling on passionate cat owners to create unique puzzle feeders to help cats experience their true nature and ultimately be healthy, happy cats. Some puzzle feeders are ball or tube-shaped and release bits of kibble when rolled just the right way. Some have sliders that move to reveal hidden compartments where you stash the food. Others have silos of different heights to add complexity to the hunt. While these feeders come in all shapes and sizes, they operate on a similar premise: each challenges your cat to work for her food.

"Puzzle feeders don't have to be expensive, and there are many different DIY versions that are cheap and easy to build at home. Maker Faire, described as the greatest show-and-tell on earth, is the perfect place to showcase these items," said Bockert. "We're excited to see and share the great puzzle feeder designs cat lovers come up with!"

Enriching the feeding experience of cats with things like puzzle feeders is core to Purina ONE's True Nature of Cats movement. By studying African wildcats, an ancestor to the domestic cat, Purina ONE identified several ways to help your cat be who she was born to be, including the right activity and proper nutrition

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1 comment:

  1. Interesting. I've been working with Mario every night and hiding a treat under one of 3 bottle caps - then mixing them up and let him find the treat. He's not too swift on that game because he doesn't want to really watch the prep stage. he he But we keep working. When he really watches what I'm doing, he gets it right. Thanks for sharing this. It's interesting.