Saturday, June 13, 2015

PSA highlights truth about majority of “pit bull” dog owners

Via PRNewswire - The non-profit organization, Animal Farm Foundation has created a public service announcement (PSA) starring actor and "pit bull" dog owner, Jon Bernthal, to disarm negative stereotypes about "pit bull" dog owners. In the PSA, Jon offers a real-life snapshot of the majority of "pit bull" dog owners, who are, in fact, everyday people with everyday dogs.

Despite stereotypes suggesting that "pit bull" dog owners are inherently reckless or irresponsible, the overwhelming majority love and care for their pets just like other dog owners do. The individuals featured in the TV spot include "pit bull" dog owner-families, neighbors, friends, public servants and valued members of the community. Together, they are not the exception; they are the majority.

In the PSA, Jon asks "pit bull" dog owners to join The Majority Project just by taking their picture. The Majority Project is a photo collection, created by Animal Farm Foundation, to demonstrate that "pit bull" dog owners are no different than other dog owners.

The photos show these dog owners holding signs identifying themselves as everyday people, valued members of society, "pit bull" dog owners and part of the majority. "Pit bull" dog owners nationwide are encouraged to join The Majority Project by sharing a photo with their dog at

"My dogs, Boss and Venice, are members of my family, and I love them just like they're one of my kids," said Bernthal. "Just like us, dogs deserve to be treated as individuals. Laws that discriminate based on breed unfairly target not only dogs but also the innocent families who love and care for them."

Among those featured in the PSA alongside their "pit bull" dogs are: Eric, a cancer biologist and his dog, Red, of Cambridge, Mass.; Nonny, a great grandmother and Ginger, of Washington D.C.; Father Humble, a priest and Aura, of Flowery Branch, Ga.; Rebecca, a teacher and Carmela, of Tucson, Ariz.; and many others.

"Pit bull" dog owners can join The Majority Project by printing and personalizing an "I am the MAJORITY" sign and proudly displaying it in a photo with their dog. Photos can be submitted according to the instructions provided at and shared via social media using #TheMajorityProject.

Animal Farm Foundation is a not-for-profit corporation, which has been rescuing and re-homing animals, as well as making grants to other humane organizations, since the mid-1980s. It is Animal Farm Foundation's mission to secure equal treatment and opportunity for "pit bull" dogs. For more information on Animal Farm Foundation, visit

No comments:

Post a Comment