Tuesday, February 7, 2012

Like Bud Light and Help Rescue Dogs

Via MNN.com - Budweiser took the unusual opportunity during a Super Bowl ad for Bud Light beer to not only promote its brand but also to raise awareness for the plight of shelter dogs.

The beermaker created an amusing one-minute spot featuring a rescue dog named "Weego" who races off to get beers for anyone who says "Here, Weego." At the end of the montage of hijinks, Weego is seen pushing a cooler of beer that has the words "help rescue dogs" and a link to Bud Light's Facebook page.

Jump there and you'll find a campaign by Bud Light where the company will donate $1 (up to $250,000) to Tony La Russa’s Animal Rescue Foundation for every new "Like" their Facebook page receives.

“Weego’s shelter and owner played a critical role in his story,” Bud Light’s Facebook page reads. “In celebration of his humble beginnings, Bud Light is joining forces with Weego to make a donation to help these animals in need and those that make animal rescue possible.”

2 comments:

  1. Can you please present more data on this subject? I'm clearly looking for more details about this. By the way, your blog is great. Cheers.

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  2. How cute is Weego. Glad to here such a big corporation is dedicating time and part of a commercial to dog who need a home. Hopefully it would encourage more people to adopt responsible.
    http://www.foundanimals.org/pet-adoption

    ReplyDelete