Wednesday, February 18, 2015

Help Sheba brighten shelter cats' lives

Via PR Newswire - Americans set out to pay it forward and embrace their thoughtful nature in honor of National Random Acts of Kindness Day each year on February 17.

This year, in celebration of the day that encourages all kinds of good deeds, the makers of Sheba cat food decided to show some kindness to cats waiting for homes in animal shelters across the country.

Every year, approximately 3.4 million cats enter animal shelters, and only about 1.3 million get adopted. With these cats in mind, Sheba wanted to help make them really happy with a 2 million can donation to shelters nationwide through partner organization Rescue Bank.

"The need for food donations to support cats in shelters is almost as strong as it is for dogs, but cat rescue groups receive about one tenth as much food as their canine counterparts do," said Elizabeth Asher, Executive Director, Rescue Bank.

"The Sheba brand's donation of 2 million cans of food will make a huge difference to rescue organizations across America, providing great food to the cats, but also financial savings that can be applied to vet care to help make the cats more adoption ready."

"We're thrilled to be able to help cats in shelters from coast-to-coast purr in excitement today," said Arren Beach, Sheba Brand Manager, Mars Petcare.

"At Sheba, we love cats and people who love cats. The shelters benefiting from the donation do so much for the well-being of cats, so we thought giving food for Random Acts of Kindness Day was a great way to show our appreciation for the love and kindness they show animals every day."

The Sheba brand is encouraging cat lovers everywhere to jump in and help make even more cats really happy for Random Acts of Kindness Day. Check out this video to see how happy the cats at one of the shelters were about receiving some of the 2 million cans of delicious Sheba Entrées.

For every share, view or like of this video, Sheba will donate an additional can to cats in shelters, for up to 1 million additional cans in 2015.

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