World's Best Cat Litter Kicks Off New Charity Campaign

via PetProductNews.com - World’s Best Cat Litter has launched the fourth round of its GiveLitter charity campaign. The campaign invites the public to visit www.givelitter.com and vote for one of three animal organizations to receive a donation of World’s Best Cat Litter.

For this round, voters can select A.D.O.P.T. Pet Shelter in Naperville, IL, Homeward Pet Adoption Center in Woodinville, WA, or Animal Rescue Fund of the Hamptons in Wainscott, NY - all three of which are part of Best Friends Animal Society’s No More Homeless Pets network.

For every vote cast on www.givelitter.com, World’s Best pledges to donate 1/10th of a pound of its cat litter. For every person who becomes a fan of World’s Best Cat Litter Facebook page, the company pledges to donate one pound of litter. Subsequent votes cast on Facebook are worth 1/10th of a pound of litter.

All three organizations will receive cat litter donations, according to the company. At the end of the voting period, World’s Best Cat Litter plans to add up all of the votes and divvy up the cat litter based on the number of votes each organization received. Voting ends on September 16, 2011.