|Image via icanhazcheezburger.com|
1) It’s the culture - Through various lucky accidents, cats started to permeate Internet culture early on, and dogs often found themselves imitating rather than innovating in the field. Cheezburger.com has an important role to play in this story, with the introduction of those semi-literate feline sensations the LOL cats. Shepherd states that the most popular post on dog-themed site I Has a Hot Dog has nowhere near the same traction in terms of Facebook shares.
2) It’s the cats - Shepherd’s personal theory about why cats have more "viral potential" than dogs is that dogs are trying too hard. When a dog gets in a box, it's because he desperately wants you to think he's cool. When a cat does it, it's because it suddenly felt like the right thing to do at the time - it's cool and effortless. It feels natural.
3) It’s us – Shepherd quotes Cheezburger's Emily Huh: “I think it's because cat owners don't have a cat park or a place where they can congregate in person to talk about their cats like how dog owners have a dog park to talk about their dogs. The Internet has provided a place for cat owners and fans of cats to talk about their own cats, comment on how hilarious, cute, or evil their cat is and swap stories, pictures, and videos.”
4) Path dependence – Shepherd theorized that the real reason we are living with this virtual cat park actually has nothing to do with the cats themselves. Rather, through historical accidents like the sudden rise to prominence of the LOL cats, cats achieved a negligible early adoption lead over their canine competitors, which was constantly reiterated and reinforced by unknowingly biased publishers and content producers.
And Shepherd’s final reason why internet cats are more popular than dogs:
5) Dogs are idiots - Just kidding!
There you have it – a scientific analysis (cough,cough) of why cats rule the internet. To read the full article (and more importantly to see all the cute pictures and videos), visit http://bit.ly/IZZOGX