Monday, May 20, 2013

Detroit/Flint, Mich. and Erie, Pa. join Pedigree Feeding Project


Via PR Newswire - After nearly five months of evaluating nominations and tallying votes, PEDIGREE Brand has announced the two newest communities that will become part of the PEDIGREE Feeding Project: Detroit/Flint, Mich. and Erie, Pa.

Select shelters in these communities will join Nashville, Tenn. and Chicago, Ill. in the program that supplies shelters with 100 percent of their core dog food needs, at absolutely no cost. Participating shelters include:

Detroit/Flint, Mich. 
  • Friends For the Dearborn Animal Shelter 
  • Genesee County Animal Control 
  • Michigan Animal Rescue League 

Erie, Pa.
  • Humane Society of Northwest PA 
  • The ANNA Shelter 

"It's so inspiring to see residents of these five communities – and beyond – rally behind the shelters and everyday heroes providing invaluable support to shelter dogs in their hometowns," said Miranda Lambert. "I am proud to partner with PEDIGREE to recognize these communities and provide them with resources that allow them to further the work they do for shelter dogs."

Because of the dedication from dog lovers throughout the program, shelters in Detroit/Flint, Mich. and Erie, Pa. will now be able to focus on what matters most - helping more dogs in need find loving homes.

"During the course of this effort, we loved learning about the many shelters and organizations providing important resources to support dogs in need," said Jeff Hingher, senior brand manager, PEDIGREE Brand. "We are proud to support two additional communities through the PEDIGREE Feeding Project and the great work they do every day to help dogs find loving homes."

While it's too soon to measure the exact impact of the program, shelters in Nashville and Chicago have not only seen physical benefits to the more than 15,000 homeless dogs that have had a consistent diet of professional nutrition, but have also been able to make a holistic difference to the programs they are able to support.

"Since starting the PEDIGREE Feeding Project, we have seen a number of positive effects," said Doug Brightwell, director of Williamson County Animal Control & Adoption Center. "Our dogs are now receiving a consistent and nutritious diet that is improving their health and their chances for adoption to a forever home. We're using the monies previously spent for food to provide medications and medical procedures that may not have been in the budget before the PEDIGREE Feeding Project."

The PEDIGREE brand thanks everyone who participated in the program – particularly all the residents and shelters that were nominated as finalists from Jackson, Miss., Jacksonville, Fla., and Wausau, Wis. PEDIGREE Brand knows that each and every one of these shelters works hard everyday to help dogs find loving homes. To honor their work and to thank everyone in the communities who supported their local shelters, the brand will feed each shelter for one month at no cost.

For more information about the PEDIGREE Feeding Project and to follow the story of the new participating communities, visit www.Facebook.com/Pedigree.

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