Tuesday, May 14, 2013

Purina Cat Chow will donate up to $200,000 to 50 cat-focused shelters nationwide

Via PR Newswire - Whether you're a new cat owner or have enjoyed the companionship of cats over the years, you know and appreciate the comfort and camaraderie of a cat – from hungry head butts in the morning to the way she greets you at the door every day.

This year, Purina Cat Chow is celebrating 50 years of feeding great relationships between cats and their owners and all of the everyday moments that make each relationship unique.

To mark this anniversary, Purina Cat Chow announced the launch of the Purina Cat Chow "50 Years, 50 Shelters" program that will support 50 cat-focused shelters nationwide – one in every state – and donate up to $200,000 in product and monetary donations to acknowledge these shelters' dedication to the cats they serve and help facilitate the start of more cat-owner relationships.

The Purina Cat Chow "50 Years, 50 Shelters" program features three ways the brand will support the participating 50 cat-focused shelters: a consumer voting component to drive up to $50,000 in cash donations; four shelter facility makeovers; and cat care packages for each of the 50 participating shelters.

Cat people across the country can participate in the Purina Cat Chow "50 Years, 50 Shelters" program and help their state's local shelter earn an additional $1,000 just by casting a vote. For every vote cast on www.catchow.com/50shelters for a specific shelter from May 13 to June 14, Purina Cat Chow will donate $1, up to $1,000 per shelter, to be provided via a cash donation.

By voting, cat people can help raise a total of $50,000 for the 50 participating shelters. The donations will allow the shelters to purchase necessary items and supplies to help better serve their adoptable cats.

Purina Cat Chow will conduct four shelter facility makeovers valued at nearly $100,000 as part of its "50 Years, 50 Shelters" program. Three shelters, SpokAnimal C.A.R.E., Fulton County Animal Services and Western Pennsylvania Humane Society will receive makeovers valued at $30,000 each that will include custom changes and upgrades to improve their cat-care facilities.

The Open Door Animal Sanctuary will receive a $10,000 makeover that will include cosmetic improvements such as painting and new furniture.

All 50 participating shelters will also receive a Purina Cat Chow "50 Years, 50 Shelters" Care Package valued at $1,000 each that will include Purina Cat Chow brand cat food, Purina Tidy Cats brand cat litter and general cat care items for participating in the program.

To learn more about Purina Cat Chow "50 Years, 50 Shelters" program or how to contact one of the 50 participating shelters about volunteer opportunities, adoptable pets or other support they may need, visit www.catchow.com/50shelters.

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